Range
Low, mid and high
A price band rather than a single figure, because one account has several correct rates depending on the deal.
Get an estimated price range for a sponsored post on any public Instagram account, based on its reach and engagement — and see exactly how the number was derived.
Price range · Reach basis · Method always shown
Most rate calculators hand you a figure and no reasoning. This one returns a range and states its basis: either a rate from the connected creator database, or an estimate built from the account’s reach multiplied by the going CPM for Instagram.
Knowing which of the two you are looking at matters. A database rate reflects what accounts like this one actually charge; a CPM estimate is an order-of-magnitude starting point for a negotiation, and the page labels it as such.
Range
A price band rather than a single figure, because one account has several correct rates depending on the deal.
Basis
Every result states whether it is a database rate or a CPM estimate, and shows the reach and CPM used to build it.
Context
The audience size, estimated reach per post, and engagement rate that justify the range, so you can sanity-check it yourself.
Paste a Instagram username or profile URL — the creator you are quoting, or your own account.
Average views where Instagram reports them, otherwise audience size and typical organic reach for the platform.
The estimate arrives with the method, the reach figure, and the CPM behind it — nothing hidden in a black box.
Walk into a negotiation with a defensible number instead of guessing or repeating what someone posted on a forum.
Size a campaign across a shortlist before you open conversations you cannot afford to finish.
See whether a quoted price is in the normal band for that reach and engagement, or well outside it.
Produce consistent per-creator estimates across a roster rather than pricing each one by instinct.
This is a reference range, not a quote. Real rates move with usage rights, exclusivity, deliverable count, the creator’s own demand, and how badly each side wants the deal — none of which is visible in public profile data.
When the result says the figure is a CPM estimate, treat it as an order of magnitude. It multiplies estimated reach by a published industry CPM for Instagram; that is a reasonable way to start a conversation and a poor way to end one.
It scales with reach and engagement, not with follower count alone. Enter the account to get a range built from its own numbers, with the method behind the figure shown.
Either from a rate in the connected creator database, or by multiplying estimated reach per post by a published CPM for Instagram. The result always states which of the two it used.
Because one account legitimately has several correct prices depending on deliverables, usage rights and exclusivity. A band reflects that; a single number pretends it away.
When there is neither a database rate nor enough public reach data to estimate one, the tool says so rather than inventing a figure.
Yes, and it is one of the most common uses. Enter your own account to see the range a brand would arrive at from your public numbers.